JENNIE NOH
Meet Jennie ↗Business development,
content & operations.
- Investor & partner researchProspect sourcing, meeting briefs, and follow-ups.
- Content planning & productionResearch, filming, design, copywriting, and publishing.
- Community & event operationsMember coordination, performances, and livestreams.
PROJECTS
HYPERITHM
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THE PROCESS
- 01
Research & meetings
Researched 70+ investor and partner prospects, prepared meeting briefs, joined Hong Kong meetings, and coordinated follow-ups.
- 02
Social content
Planned and published company, recruiting, and market content across LinkedIn and X.
- 03
Website & workflows
Managed website content and built 5+ AI tools for research, PR monitoring, and reporting.
CONTENT RESULTS400+
New followers through external content.
LinkedIn · X · Website
New followers added400+
0400+
70+ investor & partner prospects
3 markets researched
5+ internal AI tools
BC CARD &
NAVER PAY
Helping Korean Travelers Navigate Payments in China
Challenge
Many Korean travelers were unfamiliar with payment methods and local services in China.
Approach
Created travel, lifestyle, and payment-related content that made practical information easier to understand and use during trips to China.
CONTENT PILLARS
WHAT I OWNED
Research · Filming · Content Planning · Design · Copywriting · Publishing
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THE PROCESS
- 01
Topic research
Researched Shanghai food, travel, and lifestyle topics for social content.
- 02
Content production
Filmed, designed, and wrote posts that integrated payment benefits into travel content.
- 03
Publishing & presentation
Published content on Instagram and Xiaohongshu and presented the ambassador work.
Performance Analysis
Compared engagement across travel and payment-related posts to identify which topics were most useful to Korean travelers in China, then applied those insights to future content planning.
CAMPAIGN-PERIOD RESULTS+570%
YoY transaction value
+1,969%YoY transaction count
Overall campaign results, not individually attributed. My contribution: research, filming, content planning, design, copywriting, and publishing.
KAOS / SOS
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THE PROCESS
- 01
Recruit members and coordinate auditions, schedules, and rehearsals.
- 02
Bring together performances, collaborations, and venue logistics.
- 03
Run social promotion, livestream timing, and on-site production.
TEAM OPERATIONS135
Active members.
02
Dance teams.
PRINCESS
TREATMENT
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THE PROCESS
- 01
Define the audience and the brand’s early positioning.
- 02
Developed the visual identity and built the brand website.
- 03
Launch the website and build the Instagram presence.
BRAND LAUNCH0 → 1
Brand launch.
PositioningVisual identityWebsiteSocial content
ABOUT ME
New York University Shanghai
Interactive Media and Business · Minor in Producing
I have spent nearly 10 years studying abroad independently across China and the U.S. Growing up in different environments taught me how to adapt quickly, communicate across cultures, and become comfortable stepping into unfamiliar situations.
I’m naturally curious and proactive. I tend to learn by doing, reach out first, and take ownership when something needs to get done. I enjoy bringing people together, building relationships, and turning ideas into something real.